Web Design
Web Hosting
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Search Optimisation

Preparing For Your Website

The first thing you need to think about when planning a website is what features you want, do you want contact forms or members areas or online payments etc?

It is also a good idea to set a realistic budget and have this in mind when you are thinking about how complicated you want to make the project. Most things are achievable but the cost of the project is always a factor.

Once you know what you want your site to do you then need to start thinking about the styles and colours you wish to use. A good idea to send us links to sites you like in style or colour scheme to give us a better idea of what you wish to achieve.

Links to some of your main competitors websites will help give us a better understanding of your market place and the sort of websites you wish to compete with.

To help your site to appear in search results it is important to use text content especially on your home page, this content should give information about your company and your products or services and use keywords people would be likely to type if they were looking for a site like yours.

Keyword Weighting

Keyword Weighting is important so that search engines can index your site. When preparing content for your web pages, you need to think about including the things you think people will type in at the search engine, when looking for the services you offer. Try to think what you would type if you were looking to find your site.

Once you have a good idea of the Keywords you want to include, you then have to turn them into key-phrases and weight your text. This means to put the most important Key-phrases near the top of the page and include them throughout the page as many ways as you can with out compromising the flow of your text. Think about variations such as plural/singular and full/shortened.

Example of the key-phrase weighed text (key-phrases in red)

Welcome to E.i.One Web Design and Web Hosting UK

E.i.One is one of the areas leading Web design Companies specialising in high search engine ranking, bespoke design and e-commerce solutions. Based in Wakefield near Leeds we have many clients throughout the surrounding areas and across the UK.

E.i.One Web Design uses Freelance Website Designers and Programmers, by using Independent Web Designers working from home, we are able to keep overheads to a minimum, which enables us to offer our clients good value.

Link Popularity

When a search engine such as Google examines a website's content it follows all the links it finds on each page to other websites. The more links you have to your website, the more important it is deemed to be. If for example you had 2 websites both containing the same keywords, one with links to it and the other without, the site with the links would appear first on the search results page.